Innovation in SMEs, AI Dynamism, and Sustainability: The Current Situation and Way Forward

The purpose of this study is to examine artificial intelligence (AI) dynamism and its impact on sustainability firms, including small medium enterprises (SMEs). In addition, investigates the moderating effects technological leadership support for AI technology deployment manufacturing production firms. We developed a theoretical model through lenses expectation disconfirmation theory (EDT), technology–trust–fit (TTF) theory, contingency knowledge contained in existing literature. tested proposed using factor-based PLS-SEM technique by analyzing data from 343 managers SMEs. findings demonstrate that organizational characteristics, situational individual characteristics all impacted SMEs’ technologies achieving sustainability, with acting as moderators.